Who Are We
Healthy Hair Begins at the Crown.
At Maximus Crown Care, we believe that healthy hair is more than a routine it's confidence, identity, and self-expression. Our mission is to create professional-quality hair and scalp care that empowers every King, every Queen, and every crown in between to look, feel, and reign with confidence.
Born through the collaboration of Larry's Barber College and LBC Beauty Brands, Maximus combines decades of barbering expertise with innovative product development to deliver trusted solutions for professionals and everyday consumers alike.
Together with our premium men's grooming collection, Solo Noir, we offer a complete approach to crown care from healthy hair and scalp wellness to refined daily grooming.
Our Brands
Maximus Crown Care
Where Every Crown Reigns. Confidence Begins at the Root.
Maximus Crown Care is our professional hair and scalp care collection created for all hair types and textures. Every formula is intentionally developed to cleanse, nourish, strengthen, and support healthier hair from the root, helping every individual care for their crown with confidence.
Whether you're visiting your barber or stylist or maintaining your routine at home, Maximus delivers professional performance you can trust.
Solo Noir
Elevated Grooming for the Modern Gentleman
Solo Noir is the men's grooming collection within the Maximus family of brands.
Designed specifically for men, Solo Noir features premium beard care, shaving essentials, cleansers, and grooming products that complement a healthy hair care routine. Every product is crafted with the belief that confidence is built through intentional self-care.
Together, Maximus Crown Care and Solo Noir provide a complete grooming experience designed to help every customer look and feel their best.
Built on Education. Powered by Purpose.
Maximus Crown Care proudly partners with Larry's Barber College, a respected institution that has educated and empowered generations of barbering professionals.
This partnership ensures our products are developed with real-world professional insight while supporting the next generation of barbers through education, hands-on training, and product knowledge.
By bringing together education, innovation, and community, we continue our commitment to raising the standard of professional hair and scalp care.
Our Promise
At Maximus Crown Care, we believe every crown deserves exceptional care.
Whether you're a barber, stylist, student, or someone simply committed to healthier hair, our products are designed to help you care for your crown with confidence.
We're more than a hair care brand we're a community built on education, innovation, and purpose.
Welcome to the Maximus family.